Tourism is a valuable tool for strengthening the natural and cultural heritage of local communities.

We don’t need to invent anything, we just need to get involved in the culture, talk to the grandparents, find out a little about the origins and ancestors to give free rein to creativity and together recreate traditions, rescue plants and products of the land, music and arts. Often, and although it may seem unbelievable, communities do not want to show their identity, they feel that it is no longer worth it.

Knowledge is a wonderful value that should be shared, this is an invitation to academia, anthropologists, the public sector, communities and all those involved in this strengthening and rescue of our roots, to share and nurture society with these visions and diverse ways of seeing the world.

Recovering our Identity and planning to strengthen it is the first step towards transformation and the beginning of sustainable ventures.

From the BEING as conscious and responsible individuals we have the power to develop sustainable communities and destinations.

Let’s add strengths, let’s make alliances, let’s join in value chains; many need what you have, and many have what you need.

Let’s overcome fears, egos, protagonism, individualism… everything that is an obstacle to abundance.

Let us learn to say NO when a project, enterprise or similar is not coherent with our philosophy, our dreams and convictions.

Let us believe in a globalised world, in information, communications and technologies for wellbeing; respecting individuality, cultures, local processes, the vision of the communities, their rituals and respect for the cycles of the moon, harvests, energies, family relationships, ancestors and power plants.

TRANSFORMING OURSELVES TO TRANSFORM